Let's Love ourselves and our Planet...

Their Story

     Davines Group was founded by the Bollati family in Parma, Italy in 1983 as a high-end haircare research lab. After a decade of honing our expertise and formulas, the Davines brand was created. Since the start, we’ve focused on crafting quality products that are scientifically engineered for effectiveness and express our distinctive style and spirit. As a B-Corp company, we make everything with special attention to and respect for our environment. Davines products are still made in Parma today with a combination of the highest-quality natural ingredients and scientific rigor. As firm believers in curiosity, open-mindedness and exploration, and with a high regard for culture in all its forms, we are constantly developing concepts and products that challenge the mainstream conceptions of beauty. Though we are an international company, our roots are planted in our heritage as a family-owned lab, guided by the desire for quality products with timeless appeal.

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Product Families

Essential Haircare


Each family in our Essential Haircare line has a specific function to meet your daily haircare regimen needs; hydration, volume, color, shine, protection, elasticity, smoothness and daily care. All products are enriched with an active ingredient sourced from Slow Food Presidia farms in Italy to contribute to the biodiversity of our planet. 1% of your purchase will be donated by us to 1% For the Planet to support environmental charities.

More Inside


Whether you're a professional hairstylist or just want to get runway-worthy looks at home, our More Inside line of styling products gives you all of the necessary tools to achieve your hair goals.



Our best-selling and award-winning OI family acts as both a daily routine and styling agent. Formulated with Roucou oil, the products give extraordinary shine and softness, while detangling any kind of hair. For softer and smoother skin, you can now complement your daily haircare routine with both an anti-aging hand cream and moisturizing body wash. Our OI line is the invigorating antidote your body needs.



Naturaltech is a complete program that targets hair and scalp problems while bridging sustainable beauty practices with cutting edge technology. Each family can be complemented with an in-salon only treatment for deeper more visible results.



The Alchemic System was created exclusively for colored hair (enhanced or natural). Not only does this system retain color, but it transforms hair with a magnificent hue, while still protecting it.

Your Hair Assistant


Your Hair Assistant is the essential line for those looking to recreate a salon-worthy blowout at home. Created by Davines Artistic Director Angelo Seminara, these high-quality products will ensure a perfect blowout, from shampoo to the finishing touch.

Liquid Spell


Formulated with heat-activated amino acids, Liquid Spell fills the external hair structure, binds the cuticles and provides compactness and body, harnessing volume, texture and shine. 

Hair Refresher


Rejuvenate your hair throughout the day with Davines' Hair Refresher mist: it cleanses the hair without using water so that nothing but volume is left behind. Your hair will feel like it was just washed all day long.

Circle Chronicles


The Circle Chronicles are a hair masking experience made for modern living: use them individually for targeted results like instant shine or hydration, or multi-mask to get customized care for your roots, lengths and ends.



One product, a multitude of uses. Skin, face, hair — there's only one solution that can enhance every inch of your body. Akin to the natural remedies used to treat everything from scrapes to household spills, an Authentic Formula solution is the only beauty product you need. Nutrient-dense and full of benefits, a little goes a long way with these treatments.

Other Products


Throughout the year we will carry special promotional items as well as Gift Sets and Gift Bags.